Back to Basics

Lifestyle Fitness Center is a fitness center designed to "educate, equip, and inspire clients to achieve their optimal level of health and fitness." In order for LFC to do just that, the company has teamed up with Gray Cook from Functional Movement Solutions. Together, they are reinforcing the importance of not only fitness but movement as well through the Functional Movement Screen (FMS).

The FMS is a "ranking and grading system created to document movement patterns that are key to normal function."* It teaches your how to better build your core by bringing you back to the basics of movement.

Unfortunately, Ufema Productions can not launch the video just yet...therefore, you will have to test your ability to persevere until the full length video is posted on Lifestyle Fitness Center's website. Above is a still shot of what is to come. Notice how the "industrial" effects give the overall picture a feeling of strength and durability - two great attributes to physical fitness.

*http://www.functionalmovement.com/SITE/the_screen/index.php

Ufema Productions & VSA Pair Up!

Even though it is not spring time anymore, Ufema Productions is going to help the Virginia School of the Arts do some "spring cleaning". VSA is noticing how fast the media and social network sites have smitten our society, and they have asked us, Ufema Productions, to help them in this area.

Ufema Productions will be responsible for bringing VSA up to speed on communication with teenagers, parents, dance enthusiasts, and many others though the filming of High-Definition promotions, video networking, and more!

VSA Graduation Lobby Promo

This is a graduation lobby promo for the Virginia School of the Arts graduation ceremony from this past spring. Each piece reflects the dancers' style as they were given the opportunity to choreograph and perform their own piece. It was a great experience to film the dancers as they move on to the next phase in life...

United Methodist Church

Here is a motion graphic from the video for the ongoing campaign with United Methodist Church and Camp Overlook. This great journey included 15 sporadic overnight hotel stays; 33 intensive interviews; and non-stop editing.

This is a static shot; however, the video includes the use of natural elements - something I always do. Natural elements make things appear more real and alive. The only things that are not natural are UMC's cross emblem and the scripture verse. Textures were used to give the scripture verse more character, making it stand out apart from the background, and thus, adding to the overall structure of the video.

Attention all Wedding Planners

Incoming! This just in...ALL wedding packages will now receive their wedding DVD in an organic Loktah case.

Just to let you know a little bit more about it:

Loktah's essential element is the organic paper, a renewable source in the foothills of the Himalayas.

This organic product is dipped in bee’s wax to preserve the quality of the paper yet allow the product to age with natural beauty.

Soft twine encircles the product with an organic bead completing the look. Created by hand, each case is slightly unique.

State of Innovation Summit Trailer

The following project for The State of Innovation Summit was one of Ufema Productions' first extensive full high definition projects. This was 10 hours of straight high definition recording, which was also being shot over the web as a live feed. There were many hours involved in making this trailer and video set a success. Thanks to the crew and everyone involved - the trailer is now complete and looks great.

So now, without further delay; what you all have all been waiting for.... the trailer for The State of Innovation Summit:

 

The link is yet to be established. 

The State of Innovation Summit

July is a very busy month for Ufema Productions as there are multiple projects that Paul is tediously working on. To get you in the know on some of the more major projects...there is the ongoing capital campaign for United Methodist Church; a promotional campaign for a company out of New York for the State of Innovation Summit; and a couple of weddings and other special events. 

Below is just a little freeze frame to wet your appetite as Paul wraps up the video campaign for The State of Innovation Summit:

Also, allow me to give you a little background on this campaign and what it is all about...

"The State of Innovation is a comprehensive program examining the relationship between science, technology & business and how their convergence can spark a new climate of innovation in America." This campaign was launched by a recent partnership between two innovative organizations, The Council on Competitiveness and Seed.

(State of Innovation Summit © 2009)

The video will be launched from the company's website towards the end of July. I will keep you updated on the official posting. I hope this will hold you over 'till then...Enjoy!