Wednesday, August 12, 2009

Back to Basics


Lifestyle Fitness Center is a fitness center designed to "educate, equip, and inspire clients to achieve their optimal level of health and fitness." In order for LFC to do just that, the company has teamed up with Gray Cook from Functional Movement Solutions. Together, they are reinforcing the importance of not only fitness but movement as well through the Functional Movement Screen (FMS).
The FMS is a "ranking and grading system created to document movement patterns that are key to normal function."* It teaches your how to better build your core by bringing you back to the basics of movement.
Unfortunately, Ufema Productions can not launch the video just yet...therefore, you will have to test your ability to persevere until the full length video is posted on Lifestyle Fitness Center's website. Above is a still shot of what is to come. Notice how the "industrial" effects give the overall picture a feeling of strength and durability - two great attributes to physical fitness.

*http://www.functionalmovement.com/SITE/the_screen/index.php

Tuesday, August 4, 2009

Ufema Productions & VSA Pair Up!


Even though it is not spring time anymore, Ufema Productions is going to help the Virginia School of the Arts do some "spring cleaning". VSA is noticing how fast the media and social network sites have smitten our society, and they have asked us, Ufema Productions, to help them in this area.

Ufema Productions will be responsible for bringing VSA up to speed on communication with teenagers, parents, dance enthusiasts, and many others though the filming of High-Definition promotions, video networking, and more!

VSA Graduation Lobby Promo

video

This is a graduation lobby promo for the Virginia School of the Arts graduation ceremony from this past spring. Each piece reflects the dancers' style as they were given the opportunity to choreograph and perform their own piece. It was a great experience to film the dancers as they move on to the next phase in life...